Kraft MiO: Eye of the Squirter

MiO liquid water enhancer had a very successful Canadian launch. So when it came time to introduce MiO Sport, we took the main character from the previous commercial and introduced him to the world of sport marketing in a quirky way that was consistent with the brand’s tone. This spot was called Eye of the Squirter.

Kraft MiO: Swish

The second spot in the campaign was called MiO Swish. The YouTube version also contained a series of seven hidden videos that users were encouraged to find.

Kraft MiO: Campaign Video

This next video describes the campaign, followed by three of the hidden videos.