KDPocalypse


To leverage the buzz around the supposed 2012 Mayan Apocalypse in a fun way that was unique to the KD brand, we asked people the question: If the World really were to end, what would their last meal be? Anyone who tweeted that it would be KD got a free box sent directly to his or her home. This campaign included print, banners, a website, a robust social component as well as a humorous video from a KD lawyer explaining that KD was in no way responsible for the actual Apocalypse. The following case video explains the whole program. 

KDPocalypse Lawyer Video

This is the video from the Kraft Lawyers explaining that Kraft is in no way responsible for the end of the world.