MiO POV

MiO is a liquid water enhancer. The name is also an acronym for Make it Original, which happened to be their new tagline. So when MiO became the headline sponsor for NXNE, Canada’s premier music festival, we wanted to do something that had never been done before. 

So we created MiO POV, a mobile app that let anyone live stream their view of a live concert straight from their mobile phone to the main stage screens – in real time with no delay.

MiO NXNE Sponsorship

We rounded out MiO's NXNE Festival sponsorship with additional activations including the MiO Squirtcar - the festival's first ever travelling music venue as well as MiO House. The following video will give a brief explanation.